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We collect a small sample of beef cells and plasma from one of our cows.
The cells go in a cultivator that creates the ideal environment for cell growth.
We immerse the cells in nutrients and natural growth factors we get from the plasma, allowing the cells to grow and form into muscle tissue.
In a week, we harvest and package Omeat.
This process uses no engineered ingredients, antibiotics, or human growth hormones. It's incredibly clean and produces consistently pristine meat.
This sidesteps the need for inhumane inputs like fetal bovine serum or artificially-engineered growth factors. Omeat taps into the natural biology of the cow and lets nature do its work.
It’s a simple, elegant approach that solves the cost and complexity issues that some say cultivated meat could never overcome.
With this approach, Omeat can create any kind of delicious, lip-smacking meat and nutritionally optimize it. Imagine all the protein, iron, and micronutrients but with less saturated fat and zero antibiotics or human growth hormones.
At Omeat, one of our guiding leadership principles is an Obsession with the Welfare of People, Animals & the Planet. In order to meet our high animal-welfare standards every day, we focus on the following areas:
Natural Living Behaviors: Having enough space, proper shelter and housing, as well as adequate exercise and opportunities to play in the company of the animal's own kind, encourages the expression of normal, healthy behavior.
Nutrition Management: To keep them healthy and strong, our herd deserves access to clean water and a well-balanced, nutritious diet.
Appropriate Environment: The conditions and surroundings given to our animals contribute to their overall well-being. By providing shelter, a comfortable resting area, and open spaces to roam freely, we ensure that our animals remain healthy and happy.
Good Health & Productivity: Our herd is entitled to immediate veterinary attention when sick or injured and benefit from routine proactive veterinary care to keep them healthy or catch potential health concerns early.
Positive Emotional Well-Being: Ensuring conditions that avoid unnecessary anxiety and stress will help to provide freedom from mental suffering.
These areas are always considered before a decision is made that may impact our animals. By adhering to these values and principles, we at Omeat strive to create a farm operation that exemplifies the highest standards of animal welfare in our bovine management practices.
Omeat is cultivated meat. It's real, lip-smacking meat grown from cells, outside the animal, with no sacrifice required.
Growing just the meat instead of a whole cow, chicken, or pig is a far more sustainable, humane, and clean way to get meat on the table. It's a better process, which yields a better product. And that leaves a pretty good taste in our mouth.
The plant-based burgers are, well, made from plants. They imitate meat. Omeat, however, is the real deal. It’s delicious meat that’s simply grown directly from cells, outside the animal. No sacrifice required. It’s a way more sustainable, humane, and clean way to get meat on the table, with no animals (or plants) harmed in the process.
We collect a small, harmless sample of beef cells and plasma from one of our cows. We place the cells in a cultivator which creates the ideal conditions for cells to grow. Then we bathe the cells in the same nutrients found inside a cow’s body. In about a week, we collect the meat.
We’re starting with beef. Ground beef to be specific. But Omeat’s approach can be used to cultivate any kind of meat like pork, chicken, or fish.
Providing a cultivated-beef alternative to conventional beef presents the biggest opportunity for near-term positive impact from an environmental standpoint. Also, the 2/3rds of Americans who’ve said they want to try cultivated meat expressed the strongest interest in having beef.
Omeat ground beef tastes like ground beef because, well, it is.
The secret to Omeat’s approach is a patented process that uses bovine plasma to support the growth of a small tissue sample. This sidesteps the need for inhumane inputs like fetal bovine serum or artificially-engineered growth factors. Omeat taps into the natural biology of the cow and lets nature do its work. It’s a simple, elegant approach that solves the cost and complexity issues that some say cultivated meat could never overcome.
We collect plasma once a week from our cows. The process is similar to how humans donate plasma. Because plasma regenerates quickly, it does not deplete the cow.
We have our own farm in California with a herd of Holstein cows, rescued from nearby farms. Our cows graze freely across 30 acres of pasture.
Yes. In the last year we converted a piece of severely-degraded land into a lush grassland. We planted phytonutrient-rich grasses ideal for a cow’s diet as well as local growing conditions. We’ve implemented a number of regenerative practices for soil health like no tilling, cover crops, rotational grazing, and natural fertilization by our free-roaming herd. The vegetation on our farm holds about 30,000 gallons of water per acre, minimizing runoff or the need for watering.
Omeat has worked with leading animal-welfare scientist Dr. Kristina Horback of UC Davis in designing its farm and approach to animal care. This work has entailed the development of processes for collecting tissue samples and plasma. Omeat’s collection practices employ positive reinforcement and are designed to ensure the holistic well-being of the animals. We have a full-time veterinarian at our farm along with a number of vet techs providing close care for Omeat’s herd.
Fantastic question. It does so in two ways.
First, Omeat’s approach dramatically reduces the number of cows needed to create beef. With just one cow providing plasma once a week, we can create many cows’ worth of beef annually. This means we can feed the planet with only a fraction of the current number of animals currently used in meat production.
Second, Omeat’s farm is designed with the ultimate goal of being carbon negative, largely by implementing a host of regenerative agricultural practices.
Absolutely! We see ourselves first and foremost as a meat company, and our goal is to be a bridge to the future of the meat industry. We’re perfecting a sustainable operation that existing farms and ranches can implement, generating the same volume of product but with a fraction of the overhead. It’s way more efficient, and we don’t have to sacrifice the cow.
We do. A growing number of consumers have serious beef with meat. The way meat is conventionally produced generates a large volume of greenhouse gasses, takes a heavy toll on natural resources like our forests and streams, raises nutritional and food safety concerns, and leaves something to be desired in terms of animal welfare.
Omeat’s aim is to provide an option to consumers that is more sustainable and humane, helps reduce the risk of food borne illness, and is nutritionally preferred to conventional meat – imagine all the protein, iron, and other good stuff in conventional meat, but with less saturated fat, and no GMOs, antibiotics, or hormones.
Our unique approach to making cultivated meat dramatically reduces the cost of key inputs like growth factors. We see no barrier to achieving our ultimate goal of selling Omeat for less than conventionally produced meat. At launch, Omeat will be priced on par with premium meat offerings. As we scale further, our costs and pricing will quickly come down.
FDA & USDA review and approval is on a company-by-company basis. Omeat is working directly with the FDA and USDA to provide all requested details that go into their normal review process.
Omeat is made in an exceptionally clean environment. Because there’s no slaughter in our process, the risk for pathogens is reduced significantly. And just like any similar food manufacturer, Omeat tests all finished product for impurities. Manufacturing facilities for cultivated meat fall under the USDA. Omeat will have a USDA representative on site and work closely with them on all regulations and oversight.
Very soon, we hope. We are actively engaging with the FDA and USDA to secure regulatory approval.
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